The Communications Co-op is a community-wide collaborative whose members envision a Waco that enjoys a positive image, both locally and nationally, that is truly reflective of the entire community.
About the Co-Op
The Communications Co-op was launched in 2017 as a pilot partnership program between Waco Foundation and the City of Waco in an effort to advance community-wide communications and promote a unified Waco.
The Communications Co-op’s mission is to (1) coordinate external messaging when community-wide need arises, (2) nurture a unified Waco identity and (3) serve as an initial communications and marketing resource for community-wide collaborations.
The Co-op is comprised of organizations in Waco that have a stake in how Waco is perceived locally and nationally. Co-op partners contribute time, support and funding to a central communications entity that manages collaborative communications efforts.
Evolution of the Co-Op
An advisory council was convened shortly after the Co-op was established to develop the vision and mission and guide the work of the Co-op. To date, the Co-op has assisted a variety of organizations with various communications efforts including the Cen-Tex African American Chamber of Commerce, the Cen-Tex Hispanic Chamber of Commerce, Historic Waco Foundation and Start Up Waco. The Waco Project was launched in 2020 as the first phase of a Waco image campaign.
The work of the Communications Co-op will vary year to year, but the purpose is to develop strategic and meaningful communications efforts that will help Waco achieve its full potential.
Here to help
Have questions or need further assistance?
Contact Natalie Kelinske at (254) 754-3404, or send an email.